Social media accounts and posting schedules: A Small Business guide

For small business owners in Western Australia, social media is an essential tool for connecting with customers, building brand awareness, and driving sales. However, choosing the right platforms and maintaining a consistent posting schedule can feel overwhelming. Let’s break down which platforms are worth your time and how to create a schedule that works for your business.

Top Social Media Platforms for Australian Small Businesses

1. Facebook
   Facebook is a popular platform for small businesses in Australia, with 77.7% of internet users actively engaging with it. It's perfect for connecting with a broad audience, sharing updates, and running ads.
   • Ideal Posting Frequency: 3–5 times per week
   • Best Content Types: Updates, promotions, live events, and customer testimonials
2. Instagram
   Instagram is great for visually-driven businesses, with 62.4% of Australian internet users engaging monthly. It’s ideal for showcasing products, services, and behind-the-scenes moments.
   • Ideal Posting Frequency: 3–5 times per week
   • Best Content Types: High-quality photos, reels, and stories
3. LinkedIn
   For B2B companies or professional services, LinkedIn is essential. It’s a great platform for networking, building credibility, and sharing thought leadership.
   • Ideal Posting Frequency: 1–2 times per week
   • Best Content Types: Articles, thought leadership posts, and business milestones
4. TikTok
   TikTok is gaining popularity among Australian small businesses, particularly for retail, food, or entertainment for its capabilities to reach a broad young audience quickly.
   • Ideal Posting Frequency: 3–7 times per week
   • Best Content Types: Short, engaging videos, trends, and challenges
5. Google Business Profile
   While not a traditional social media platform, maintaining your Google Business Profile is essential for local businesses. Regular updates can improve your visibility in search results.
   • Ideal Posting Frequency: 1–2 times per week
   • Best Content Types: Updates, photos, and promotions

How Regularly Should You Post?

Consistency is key to success on social media. Posting too often can overwhelm your audience, while infrequent updates risk losing their attention. Start with these guidelines:

• Facebook & Instagram: 3–5 posts per week
• LinkedIn: 1–2 posts per week
• TikTok: 3–7 posts per week
• Google Business Profile: 1–2 updates per week

Adjust based on audience behavior and analytics insights.

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Tips for Managing Social Media as a Small Business

• Plan Ahead: Use a content calendar to schedule posts in advance.
• Focus on Quality: High-quality visuals and captions resonate more than high quantity.
• Engage With Your Audience: Respond to comments and messages to build relationships.
• Track Performance: Use analytics to refine your strategy over time.

Need Help Managing Your Social Media?

Managing social media can feel like a full-time job, and sometimes it is. That's why we help small businesses in Western Australia create and manage impactful social media strategies, so they can focus on running their business.

Contact us today to take the stress out of social media and grow your business online!