Why Every Small Business in WA Needs a Website (It’s Cheaper Than You Think!)
Even a basic website boosts credibility and growth. Discover affordable options for WA small businesses.
It might seem a bit of a cliche statement, but having a website is no longer just a “nice-to-have” for small businesses — it really is essential. Yet, many small business owners we come across and interact with in Western Australia still believe that websites are too expensive, complicated, or unnecessary. If you’re one of them, particularly if you're a sole trader, this article is for you. Let’s break down why having a website (even a basic one) is crucial and how it can be more affordable than you might think.
1. Boost Your Credibility
Imagine you’re looking for a plumber, but they don’t have a website. Would you trust them as much as a competitor with an (even basic) professional online presence? Probably not. A website builds trust and shows potential customers that you’re a legitimate business. Even a simple, well-designed site with your contact details, services, and customer reviews can make a huge difference.
2. Be Found Online (Even Locally)
More and more people are searching online for local businesses in WA. If you’re not online, they’re not finding you—they’re finding your competitors. A basic website helps you show up on Google, especially if paired with a Google Business Profile. This means more people discovering your business, leading to more sales and growth. For more information on that check out our article on updating and maintaining your Google Business profile.
3. Showcase Your Products or Services
A website is the perfect place to display what you offer. Whether it’s photos of your products, a list of your services, or even testimonials from happy customers, having this information online makes it easier for potential customers to choose you over competitors.
4. It Doesn’t Have to Be Expensive
One of the biggest misconceptions is that websites are costly. At KNOW. Marketing, we specialise in affordable website solutions for small businesses in WA. From basic one-page sites to simple multi-page designs, we can help you get online without breaking the bank. And because we charge at a flat hourly rate, you only pay for the time it takes—no hidden fees or overpriced packages.
5. Easy to Update and Maintain
Worried about the hassle of maintaining a website? Don’t be. Modern platforms are user-friendly, allowing you to easily update your content or add new information as your business grows. Plus, our small team at KNOW. Marketing is always here to provide personal support and guidance whenever you need it.
6. Expand Your Reach and Scale Your Business
Relying solely on word-of-mouth can limit your business’s growth potential. While personal recommendations are valuable, they often reach a limited audience. In fact, 48% of businesses worldwide rely heavily on word-of-mouth marketing, yet this approach can lead to unpredictable business cycles and missed opportunities. However they also provide enormous opportunity, and can help catapult the growth of your new website in the early days.
A website allows your business to break free from these constraints by reaching a much wider audience. With an online presence, your products or services become accessible to anyone with an internet connection, expanding your potential customer base beyond your local community. This scalability is essential for sustainable growth, enabling you to serve a larger clientele without compromising efficiency or quality.
Moreover, a website provides a platform to implement scalable digital marketing strategies, such as search engine optimisation (SEO), content marketing, and online advertising. These tools can drive targeted traffic to your site, increasing visibility and attracting new customers. Embracing digital transformation is key to scaling your business in today’s competitive landscape.
By combining the trustworthiness of word-of-mouth with the expansive reach of a website, your small business in WA can achieve the long term growth & success you deserve.
Want to find out more?
If you’re interested in finding out how to get your small business online, we’re here to help. As a small business ourselves, we understand the needs of businesses in WA, and we’re committed to providing affordable, effective solutions that get your business online quickly and without breaking the bank. Check out some of the other businesses we've helped do exactly the same thing for.
Contact us today to learn how we can help you grow your business with a professional yet budget-friendly website.