Case Study: How KNOW. Marketing Helped Weld East Fabricators Maximise ROI with Optimised Paid and Organic Marketing
At KNOW. Marketing, we pride ourselves on delivering results-driven marketing solutions. In this case study, we’ll share how we helped Weld East Fabricators, a business in Western Australia, overcome a significant challenge in their paid lead generation campaigns.
Weld East had been running paid lead generation campaigns for years, but they struggled to understand whether these campaigns were truly delivering results. The lack of clarity left them unsure about their return on investment (ROI) and whether paid advertising was worth the continued investment.
The Problem: Unclear Results and Poor Campaign Optimisation
Weld East Fabricators had been investing time and money into paid lead generation campaigns, but they couldn’t see the desired results. Despite running these campaigns for an extended period, there was a lack of clear tracking, and they couldn’t determine whether the leads generated were genuinely translating into business.
The problem wasn’t a lack of effort—it was a tracking issue that prevented them from seeing the full picture. This confusion was causing frustration and a loss of faith in the potential of paid advertising for their business.
What We Found: Event Tagging and Tracking Issues
After a thorough review of their digital marketing setup, we identified a critical issue with their tracking systems. Incorrect event tagging and old event configurations in both Facebook and Google were preventing proper lead tracking on their website. As a result, leads generated from the paid campaigns weren’t being tracked, and the campaigns couldn’t properly optimise themselves based on real data.
This meant that the paid ads were running without any clear insight into their effectiveness, and the optimisation that is essential for improving ad performance over time was not happening.
The Fix: Proper Tracking, Optimised Campaigns, and a Dual Marketing Strategy
Once we identified the problem, we set about fixing it. The first step was correcting the event tagging in both Facebook and Google. This ensured that leads generated through the website were being properly tracked, allowing the campaigns to optimise based on real, actionable data.
With the events fixed, we then optimised the paid advertising campaigns, ensuring they were more targeted and efficient. In addition, we implemented a combined paid and organic marketing plan. This dual strategy allowed us to maximise the return from organic sources—such as SEO and social media—while maintaining a positive ROI on paid advertising.
By aligning both paid and organic efforts, we created a balanced marketing strategy that maximised lead generation and ensured that every dollar spent was working to its fullest potential.
The Result: Improved ROI and Renewed Faith in Paid Ads
After implementing these changes, Weld East Fabricators saw a significant improvement in their marketing performance. Not only did the paid campaigns begin to show clear results with a measurable ROI, but the organic efforts also started driving consistent traffic and engagement. This comprehensive strategy helped Weld East achieve a steady stream of leads while ensuring their paid advertising efforts were more effective than ever.
Testimonial from Weld East Fabricators
Weld East Fabricators was thrilled with the results and the turnaround in their marketing campaigns. Here’s what they had to say:
“Honestly, until the guys gave us a hand, we’d lost a bit of faith in how valuable paid ads could be for our business… they’re down to earth, straight-talking, and have a good sense of humour... They’re fun to work with, it felt like they were part of the furniture in just a few days — and they know their stuff.
Final Thoughts: How KNOW. Marketing Can Help You
At KNOW. Marketing, we understand that small businesses often face challenges when it comes to tracking and optimising digital marketing campaigns. Whether it’s fixing event tagging issues or creating a combined strategy of paid and organic efforts, we’re here to ensure you’re getting the most out of your marketing spend.
If your business is struggling to see the results of paid advertising or you’re unsure if your campaigns are working effectively, get in touch with us. We can help you fix your tracking issues, optimise your ads, and develop a tailored marketing plan that delivers measurable results.
